How we listen out for you
SM2 is an alerting and analysis tool that sits on top of Techrigy's proprietary Social Media Warehouse (SMW). SMW is a real-time system that collects content from sources including:
* Blogs
* Wikis (Such as Wikipedia)
* Message boards/Forums
* Video/photo sharing website (such as Flickr and YouTube)
* Mainstream media blogs (such as the New York Times blogs)
* Microblogs (such as Twitter, Pownce, Friendfeed, and Plurk)
* Social networks (such as Facebook and MySpace)
In addition, SM2 contracts with multiple independent sources to enhance the comprehensiveness of SMW.
For more information, pricing or just to chat through your requirements you can contact us in any of the following ways:
The Listening Station (Part of the TBDA Group of companies)
Tel: 01483 202055
Email:mike.hawkey@listening-station.com
Skype: listeningstation
Facebook: listeningstation
SM2 doesn't just return keyword search results. You get complete analysis tools including charting with comparisons, demographics, geo-location, sentiment and drill-down reports. It's easy to use and, because it's hosted, cost-effective to implement. With our Freemium Account you can run tests on your brands to manage risk, track trends, understand market reach and manage reputation. With our paid plans you can track one client or hundreds- SM2 scales with your needs.
Expansive and Real-Time Monitoring
SM2 searches an expansive collection of social media. Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SM2 provides instant alerts if certain discussions are found.
Sentiment Analysis
Social media discussions are analyzed at 360 degrees with SM2's sentiment analysis. Using natural-language processing and Bayesian analysis, SM2 discovers the sentiments around each discussion and aggregates these to provide a top-level view of social media.
Discussion Clustering
Gain a 360 degree view of all discussions centering around your organization or brand. SM2's Discussion Clustering provides a graphical analysis and classification of all discussions occurring around your products. SM2 clusters similar conversations to allow you to easily target each discussion thread.
Customized Reporting
SM2 can create custom analysis reports on the fly. These reports display recent discussions, as well as analysis and discussion trends that enable evaluation of marketing or public relations effectiveness. These reports can be automatically scheduled and delivered to anyone.
As of July 2008, the Social Media Warehouse has over 1.7 billion pieces of content and growing. Access to the Social Media Warehouse allows SM2 to perform full historical analysis of brands as well as perform real-time alerting.