What Differentiates SM2 from other Social Media Monitoring Tools?
What differentiates Techrigy SM2 from it’s competitors?SM2 is a very versatile & powerful tool. It’s a great choice for your PR, marketing, SEO, community building & brand management efforts.
Our pricing model lends itself to agencies & companies of every size.
* Pricing is based on total search results. See screenshot below
* We don’t charge for additional users
* You can set up as many profiles as you’d like (ie: clients or departments).
* You manage the profiles & how the total search results are divided amongst the profiles
Other differentiators:
* SM2 has comprehensive analytics & charts (important for benchmarking & calculating ROI)
* Historical data up to 17 months & ability to compare that data over that full period of time
* 36 fields of Demographic data including Geo-mapping sources of conversations
* Category hierarchy - Ability to subdivide results as needed for analysis. This is a great feature that many appreciate in working with large amounts of data.
* Automated Sentiment, Tone & Emotive Tone (3 options)
And we have the Freemium version that allows access to the majority of the features for an unlimited length of time. It’s a great way to listen to the conversations on blogs, Twitter, wiki’s, etc in one place where the data can be analyzed.
Let us know if you have questions or would like to see a demo. Our team will be glad to help. Email us at sales@listening-station.com
The Customer is always right
You remember the saying ‘the customer is always right?’ Well nothings changed. Customers have a new place to voice their views and can be your best advocates or your worst enemy.The Internet generation have more choice, more places to research your product and more places to publish their views on it to the world than ever before. Social Media enables news to spread fast and influence opinions. Conversely bad news spreads even faster.
Customers with just a swift click of the mouse can not only become ex-customers they can create and influence others who as a group (or worse still a movement) can be a formidable marketing headache. Another click could convert that same group into a group of advocates for your brand willing to spread the word across the Internet.
Here is Richard Branson talking with Seth Godin on the subject of talking and listening to customers.
Whether you are an account handler or a planner it will be part of your remit to know as much about the clients brand as possible. From our conversations with many agencies this is great in theory but getting the resource to handle listening on a regular basis is a tough call.
The Listening Station will tailor a service for your client or all of your clients. We'll make sure your agency is fully briefed on a regular basis as well as providing you with additional metrics you will be able to us.
Find out just how powerful SM2 really is
You can start getting to know SM2 with a free account. Create your account and get up to 5 Search Words/Phrases, and store up to 1000 results, we're that confident you'll want to use the full service after trying it out for yourself. If at anytime you'd like any help or assistance please don't hesitate to contact us.
The Listening Station is proud to support the work of Down Syndrome Education International who work around the world to improve education for young people with Down syndrome. Through a practical programme of scientific research, and advice and information services for families, professionals and organisations, their work helps over 75,000 people in over 180 countries every year.